BIGO LIVE
Content Production Manager
November 2021 - January 2024
– Spearheaded initiatives to grow the UK user base.
– Designing and implementing scalable operation processes for onboarding and agency management.
– Manage key accounts to ensure partner satisfaction and collaboration.
– Improved DAU and DAB, increasing revenue and budget allocation for the UK team.
– Redesigning existing frameworks for greater success.
– Data-driven curation of in-app content to align with –local culture and trends – directly contributing to a – 35% increase in user retention.
– Fostering an environment that encourages contribution to projects and processes.
– Manage all operational aspects of campaigns including workflow, timelines, asset development and budget tracking.
– Produce video, stills and social content, including influencer collaboration, and events from concept to final deliverables.
– Conceiving and implementing concepts, guidelines and strategies in various creative projects.
– Launched multiple OOH campaigns for the UK Market.
– Lead creative sessions to generate ideas.
– Event Management – off-line/on-line – Exceeded monthly KPIs month on month – leading to higher budget allocation for the marketing team.
– Social Media management – Instagram, YouTube, Facebook. – Develop KOL strategy.
COCKHEART
Communications Manager
February 2020 - July 2021
– Develop content strategy aligned with short-term and long-term marketing targets.
– Manage all operational aspects of campaigns including work flow, time-lines, asset development and budget
tracking.
– Produce video, stills and social content.
– Graphic design – editorial, print and marketing.
– Improve user experience to ensure best practice and profitability.
– Manage mail campaigns.
– Use CMS to analyse website traffic and users engagement metrics.
– Optimise content according to SEO.
– Manage external content writers to ensure brand consistency.
– Event Management – Eventbrite.
– Website Management – WIX.
– Social Media management – Instagram, Twitter and Facebook.
– Website Management – updating homepage, product pages and imagery.
– Increased sales by 25% within a two-month period by fine-tuning email campaigns and improving SEO strategy.
FHIVE STUDIO
Studio Manager
March 2019 - January 2020
– Oversee processes and all day-to-day running tasks of studios and location spaces.
– Identify new opportunities and contribute to client acquisition and business development strategy.
– Implementation of general business development and marketing strategies.
– Meeting consultations with prospective and existing clients.
– Up-sell services and conduct Rates Negotiations with prospective and existing clients.
– Manage Studio hire and event space bookings.
– Client relationship and retention management.
– Studio hire booking software updates and management.
– Create and review client quotes/proposals.
– Create sales reports on CRM and assist with accounts preparation.
– Reconcile payments and confirm invoice payments with senior management.
– Organise promotional activities for new & existing product/services.
– Track SEO, AdWords and email campaigns, and analyse statistics to evaluate performance.
– Produce marketing material including print, web and video content.
– Assist with sales reports and accounts preparation.
– Content writing for blogs, copywriting social media posts.
– Social media management – Facebook and Instagram.
– Increased studio bookings and memberships by 35% within a 3 month period through paid and organic social media,
– email campaigns and AdSense.
OHMME // Communications Manager // September 2018 - February 2019
– Manage all operational aspects of campaigns including work flow, time lines, asset development and budget tracking.
– Produce video, stills and social content from concept to final deliverables.
– Conceiving and implementing concepts, guidelines and strategies in various creative projects.
– Use content management systems to analyse website traffic and users engagement metrics.
– Optimise content according to SEO.
– Manage external content writers to ensure brand consistency.
– Copy-writing – product and social, blogs and email campaigns.
– Photography and Video production.
– Website Management – WordPress & Magento
– Increased website traffic by 46% through optimized SEO strategy and content development.